What is header bidding in advertising?

Header bidding is an advanced programmatic advertising technique that serves as an alternative to the Google “waterfall” method. Header bidding is also sometimes referred to as advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once.

What does HB mean in bidding?

Abstract. Header bidding (HB) is a relatively new online advertising technology that allows a content publisher to conduct a client-side (i.e., from within the end-user’s browser), real-time auction for selling ad slots on a web page.

What is the difference between SSP and exchange?

The traditional difference may be that exchanges enable transactions, whereas SSPs do the same while also providing more tools to publishers, such as price controls.

Does Amazon have an SSP?

Does Amazon have an SSP? Yes, Amazon DSP has access to third-party publishers’ inventory via Amazon Publisher Services (APS). Through APS, Amazon offers advertisers buying through Amazon DSP direct access to high-quality, curated supply, with better viewability, lower CPMs and higher ROAS.

What is SB and MB?

Small Business (SB) and Micro Business (MB)

How does header bidding work?

Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers (mostly DoubleClick for Publishers).

What is header bidding wrapper?

A header bidding wrapper is a container that helps you a) run header auctions by sending requests to the demand partners and procuring the bids from them and b) define rules so that you can ensure that the auctions are efficient.

How does MoPub work?

What is MoPub? MoPub offers ad serving for publishers of mobile apps. It offers a platform to monetize your activities with ad serving, ad network mediation, and real-time bidding exchange. They erve billions of ads a day to users on Android and iOS.

Is Google AdX an SSP?

AdX is the World’s Best SSP for Publishers in 2018 This year we made DoubleClick Ad Exchange (AdX) our top choice for SSP. Owned and operated by Google, AdX outperforms the competition by connecting publishers into the world’s largest exchange of global inventory.