What are branding terms?

Companies use branding attributes such as logos, marks, names or phrases to make their products or services stand out from all others existing in the market.

How do you describe brand identity?

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.

How do you write a branding guidelines?


  1. Kick off your brand style guide with a great brand story.
  2. Use logo guidelines to create a recognizable brand signature.
  3. Include your brand’s core color palette.
  4. Dictate your typography hierarchy.
  5. Define your brand voice.
  6. Specify the imagery and iconography that makes up your visual style.

What is a brand in marketing terms?

The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can’t actually touch or see them. As such, they help shape people’s perceptions of companies, their products, or individuals.

What is increase brand awareness?

Brand awareness refers to the familiarity of consumers with a particular product or service. A brand awareness campaign seeks to familiarize the public with a new or revised product and differentiate it from the competition. Social media has become an important new tool in brand awareness marketing.

What is a brand framework?

A brand framework is a conceptual structure that serves as a supporting tool that guides the creation and management of brand assets – it acts as a starting point and frame of reference for the creation of all brand communications, be that a positioning message, how a printed brochure is designed, how a tweet is …

What are brand guidelines?

Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for.

What’s another word for brand awareness?

aided recall
Brand recognition is also known as aided recall and refers to the ability of the consumers to confirm that they have seen or heard of a given brand before.

What is a brand roadmap?

The brand strategy roadmap aligns and focuses everyone Always look at a long-range strategic plan as an opportunity to make decisions on how to allocate your brand’s limited resources. Apply those resources to the smartest ideas that will drive the highest return.

What is brand identity prism?

Kapferer way back in 1986, the brand identity prism, sometimes called the Kapferer Brand Identity Prism, is a concept for describing a brand’s identity through its characteristics. The prism diagram is a useful visualization for identifying not only a brand’s core characteristics, but how they relate to one another.

What are marketing guidelines?

Content Marketing Guidelines are a set of instructions indicating tone, voice, length, style and topics on how your brand should communicate to your target audience. Let’s go into why you need to make this document, even if you’re a smaller business, and how to go about doing it.